Scenario 16.2 Use the Following to Answer the Questions

question 78

Multiple Choice

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.When Lands' End sells its products through a catalog or the Internet,it is most likely a(an) ____,selling through ____.

• A)off-price retailer;direct marketing
• B)mass merchandiser;retail outlets
• C)retailer;direct marketing
• D)specialty retailer;retail outlets
• E)category killer;direct marketing

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Definitions:

Mental Set

A framework for thinking about a problem based on previous experiences and solutions, which can both aid and limit problem-solving ability.

Auto Lock

A security feature in vehicles or technology devices that automatically locks the device or vehicle after a set period of time or under certain conditions.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Confirmation Bias

The inclination to seek out, interpret, prefer, and remember information in a manner that affirms one's already held beliefs or theories.