If FedEx-Kinko's Decided to Outsource All of Its Marketing Efforts

question 7

Multiple Choice

If FedEx-Kinko's decided to outsource all of its marketing efforts to the MaxPro Company,which specializes in advertising,sales promotion activities,and public relations,FedEx-Kinko's would likely be striving to practice

• A)one-stop shopping.
• B)more expertise.
• C)pioneer promotional efforts.
• D)competitive promotional programming.
• E)integrated marketing communications.

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Definitions:

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