Promotional Efforts Designed to Reduce the Risk to Consumers for Using

question 192

Multiple Choice

Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to

• A) stimulate demand.
• B) encourage product trial.
• C) create awareness.
• D) combat competitive promotional efforts.
• E) retain loyal customers.

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Definitions:

Level Of Technology

The current state or degree of advancement of technological resources and capabilities within a company, industry, or society.

Market Savvy

An understanding of market trends and consumer behavior, often reflecting an ability to make strategic business decisions.

Local Context

The specific cultural, economic, social, and political environment or conditions of a particular area or community.

Customer Needs

The requirements or desires of consumers that a company aims to fulfill with its products or services.