An Advertisement from a Ski Lodge Extolling the Benefits of a Summer

question 225

Multiple Choice

An advertisement from a ski lodge extolling the benefits of a summer getaway in the mountains uses promotion to

• A) combat competitive promotional efforts.
• B) stimulate demand.
• C) reduce sales fluctuations.
• D) encourage product trial.
• E) retain loyal customers.

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Definitions:

Uncompensated Benefits

Benefits that occur from an economic transaction that affect individuals not directly involved in the transaction, not compensated by the market.

Waterway Pollution

Contamination of rivers, lakes, oceans, and other bodies of water, adversely affecting aquatic ecosystems, human health, and the economy.

Open Access

A policy whereby resources are made available to all, without restrictions, such as in academic publishing where research is freely accessible.

Economic Efficiency

The optimal allocation of resources within an economy, where goods and services are produced and distributed in a manner that maximizes societal welfare.