Slow Feedback, High Absolute-Dollar Outlay, and Difficulty in Measuring Effects

question 39

Multiple Choice

Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?

• A) Advertising
• B) Public relations
• C) Sales management
• D) Sales promotion
• E) Personal selling

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Definitions:

Fiscal Quarter

A three-month period within a fiscal year used for financial reporting and forecasting.

Forecast Profit

An estimate of future financial gain or income, usually based on analysis of current and past trends.

Mortality Rate

A measure of the number of deaths in a particular population, scaled to the size of that population, per unit of time.

Population

The total number of people or inhabitants in a particular area or group.