Communication Through the Use of Brochures, Annual Reports, Event Sponsorships

question 22

Multiple Choice

Communication through the use of brochures, annual reports, event sponsorships, and news stores is referred to as

• A)advertising.
• B)personal selling.
• C)sales promotion.
• D)publicity.
• E)public relations.

---

Definitions:

Self-monitors

Individuals who regulate their behavior to accommodate social situations.

Covert Positive Reinforcement

The use of positive stimuli to increase the likelihood of a desired behavior occurring, without the individual being explicitly aware of it.

Imagines

Forms a mental image or concept of something that is not present or has not yet happened.

Target Response

A specific reaction or behavior that is sought after in a particular situation or as a result of a treatment or intervention.