If a Pull Policy Is to Be Used in Promoting

question 96

Multiple Choice

If a pull policy is to be used in promoting a product,the firm

• A) promotes directly to consumers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) promotes the product to retail stores only.
• D) promotes the product to wholesalers only.
• E) must also use the push policy to be effective.

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Definitions:

Cognitive Reaction

The mental process of understanding and making sense of an event or information, leading to a response.

Physiological Arousal

The body's physical response to stimuli, which may include increased heart rate, muscle tension, and perspiration.

Emotional Response

A complex psychological state that occurs as a reaction to an external event, characterized by physiological, behavioral, and cognitive changes.

Interpersonal Intelligence

The capacity to understand and interact effectively with others, one of the multiple intelligences proposed by Howard Gardner.