Use the Following to Answer the Questions

question 190

Multiple Choice

Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1.Toyota's act of giving the opinion leaders a new vehicle for two weeks is best described as an example of

• A) advertising.
• B) personal selling.
• C) sales promotion.
• D) buzz marketing.
• E) push marketing.

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Definitions:

Lateral Curvature

Refers to a condition commonly known as scoliosis, where there's a sideways curvature of the spine.

Kyphosis

A condition characterized by an excessive outward curvature of the spine, leading to a hunchback or slouching posture.

Lordosis

A curvature of the spine resulting in an exaggerated inward curve, typically in the lower back, leading to a distinctive posture.

Cervical Bones

Refers to the seven vertebrae in the neck that make up the upper part of the spinal column.