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Use the Following to Answer the Questions

question 139

Multiple Choice

Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1.Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing,while the TV commercials described above would be an example of ____ marketing.

Definitions:

School-based Physical Education

A component of the educational curriculum that focuses on the development of physical fitness and the ability to perform and enjoy various physical activities.

Increase

An upward trend or growth in quantity, size, or degree.

Decrease

A reduction in size, number, value, or intensity of a particular object or phenomenon.

Anaerobic Exercise

Physical activity that causes you to be quickly out of breath, like sprinting or lifting heavy weights, which relies on energy sources that are stored in the muscles and not dependent on oxygen from breathing.