Examlex
Demand for a product category rather than for a specific brand is called primary demand.
Strong Conscience
A deeply held sense of right and wrong that guides a person's actions and decisions.
Fixed Capacity
The concept that certain abilities or resources have a set limit that cannot be exceeded.
Values
Fundamental beliefs or standards that guide behavior and decision-making in individuals or groups.
Self-Discipline
The capacity to manage personal emotions and conquer personal flaws; the power to follow through with one's convictions regardless of the temptation to forsake them.
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