What Are the Major Components of a Media Plan? What

question 75

Essay

What are the major components of a media plan? What limitations must be considered as the media plan is implemented?

---

Definitions:

Standard Costs

Predetermined costs of manufacturing, overhead, material, and labor that are used as benchmarks to measure performance against actual costs.

Clerical Costs

Expenses associated with administrative tasks and office support activities within an organization.

Predetermined Overhead Rate

A rate based on the relationship between estimated annual overhead costs and expected annual operating activity, expressed in terms of a common activity base.

Direct Labor Hours

The total hours worked by employees directly involved in the production of goods or services, used for cost allocation and operational planning.