Examlex
Discuss how event sponsorship can be used as a public relations tool.
Stimulus
Any event or situation that evokes a response.
Higher-Order Conditioning
A process in classical conditioning by which a stimulus that was previously neutral is paired with a conditioned stimulus to produce the same conditioned response as the conditioned stimulus.
Secondary Reinforcer
A stimulus that gains its reinforcing power through its association with a primary reinforcer.
Money
A medium of exchange in the form of coins and banknotes; used to purchase goods and services.
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