What Approaches Can Be Used to Evaluate the Effectiveness of Public

question 12

Essay

What approaches can be used to evaluate the effectiveness of public relations programs?

---

Definitions:

Productivity

The efficiency at which individuals, companies, or industries produce goods or services, usually measured in terms of output per unit of input.

Competitive Advantage

The attribute(s) or condition(s) that enables a company to outperform its competitors, such as cost structure, product quality, brand, or customer service.

Productivity Obstacles

Factors or conditions that hinder the efficiency or effectiveness of work, leading to reduced output or performance.

Procrastination

The action of delaying or postponing tasks despite knowing there might be negative consequences.