An Advertising Platform Is the

question 48

Multiple Choice

An advertising platform is the

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign, stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) consumer advertising research conducted.

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Definitions:

Diagram

A diagram is a simplified drawing showing the appearance, structure, or workings of something; used extensively to explain economic theories and models.

Crowding Model

A theory suggesting that public sector spending reduces the amount of resources available for the private sector.

Occupational Segregation

The division of labor based on demographic characteristics, such as gender, ethnicity, or race, leading to a concentration of individuals in certain occupations.

Gender Discrimination

The unfair treatment of individuals based on their gender, resulting in disadvantages in employment, education, and other areas.