The Primary Goal of a Media Planner Is to

question 6

Multiple Choice

The primary goal of a media planner is to

• A)choose the best commercial spots available.
• B)develop a message that works well with the firm's target market.
• C)achieve the appropriate message reach and frequency.
• D)use a wide variety of media to ensure the entire target audience is exposed.
• E)reach the largest number of people in the target market within the budget constraints.

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Definitions:

Person-Centered

An approach in psychology that emphasizes the importance of the individual's own experience and self-discovery in their growth or therapy.

Psychoanalytic

Pertaining to a theory of psychology which emphasizes unconscious psychological processes and childhood influences on behavior.

Cognitive

Relating to mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Non-Directive

A therapeutic approach in counseling and psychotherapy characterized by a minimal degree of guidance from the therapist, allowing clients to lead the conversation and discover solutions to their own problems.