The Primary Goal of a Media Planner Is to

question 6

Multiple Choice

The primary goal of a media planner is to

• A)choose the best commercial spots available.
• B)develop a message that works well with the firm's target market.
• C)achieve the appropriate message reach and frequency.
• D)use a wide variety of media to ensure the entire target audience is exposed.
• E)reach the largest number of people in the target market within the budget constraints.

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Definitions:

Net Sales

The total income generated from sales by a firm, after reducing it for returns, discounts, and allowances due to damaged or absent goods.

Inventory Turnover

A proportion indicating the frequency at which a company's stock is sold and replenished during a given timeframe.

Gross Profit Rate

A financial metric that indicates the percentage of revenue that exceeds the cost of goods sold, reflecting a company's operational efficiency.

Accounts Receivable Turnover

A financial metric indicating how many times a company collects its average accounts receivable balance in a period.