Which of the Following Statements Applies to Media Planning

question 121

Multiple Choice

Which of the following statements applies to media planning?

• A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
• B) The message content affects the types of media used for an advertising campaign.
• C) The location of the advertising target is irrelevant in media planning.
• D) Total media dollars spent on advertising have decreased over the last 30 years.
• E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.

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Definitions:

Price Supports

Government interventions to maintain the price of a good or service at a certain level to encourage production and protect producers.

Producers' Income

The earnings or revenue received by the producers or firms from the sale of goods or services before the deduction of any expenses.

Surplus

An excess amount of a commodity or service, exceeding what is normally utilized or required.

Government

The governing body of a nation, state, or community responsible for leadership, policy making, and administration.