Why Is the Headline of a Print Advertisement Such a Critical

question 78

Multiple Choice

Why is the headline of a print advertisement such a critical component of the copy?

• A) It determines the final layout design.
• B) It is often the only part of the advertisement that is read.
• C) It takes up the most space.
• D) It links the copy to the signature.
• E) It links the artwork to the signature.

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Definitions:

Substantial Performance

A legal principle indicating that a contract has been nearly completed, enabling the performing party to receive payment, minus damages for any minor unfinished work.

Workmanlike Manner

The quality of performance in a job or task that meets acceptable industry standards and practices.

Anticipatory Repudiation

Occurs when one party indicates by words or actions that they will not fulfill their contractual obligations in the future.

Divisible Contract

A contract that includes multiple agreements or parts, which can be separated so that the failure to perform one part does not necessarily breach the entire contract.