In Many Instances the Most Appropriate Way for a Firm

question 81

Multiple Choice

In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to

• A) discourage news coverage of the event.
• B) deny that the event occurred.
• C) facilitate news coverage of the event.
• D) hire a public relations firm.
• E) refrain from publicity that reports the event.

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Definitions:

Endocytosis

A cellular process to bring large molecules of material into the cytoplasm of the cell.

DNA

A molecule known as deoxyribonucleic acid carries essential genetic directives necessary for the growth, development, functioning, and reproduction of all identified living beings and a wide variety of viruses.

Chromosome

A structure of nucleic acids and protein found in the nucleus of most living cells, carrying genetic information in the form of genes.

Genes

Units of heredity made up of DNA that carry information for the development, functioning, growth, and reproduction of organisms.