Use the Following to Answer the Questions

question 73

Multiple Choice

Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1.The advertising mentioned above in which Toyota features all brands of the company would be an example of

• A) competitive advertising.
• B) institutional advertising.
• C) comparative advertising.
• D) pioneer advertising.
• E) product advertising.

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Definitions:

Standard of Care

The degree of caution and attention to detail that a reasonable person should take in a particular situation, often used in legal contexts to determine negligence.

Tort Law

The area of law that deals with civil wrongs causing harm or injury, allowing the injured party to seek compensation.

Reasonable Care

A legal standard that denotes the level of judgment, attention, and caution that a prudent person would reasonably be expected to do under similar circumstances.

Proximate Cause

The legal principle that establishes the cause of an event as being sufficiently related to an injury to be held legally liable for that injury.