Sales Objectives Can Do All of the Following Except

question 92

Multiple Choice

Sales objectives can do all of the following except

• A) serve as a deterrent both to salespeople and their clients.
• B) give the sales force direction and purpose.
• C) serve as a standard for evaluating salesperson performance.
• D) let the sales force know what is expected of them.
• E) help to control the sales force.

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Definitions:

Competitive Advantage

A scenario or factor that gives a firm an upper hand or superior stance against its competition.

Observability

The degree to which the results or benefits of a product or innovation are visible and understandable to others.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth, maturity, and eventually decline.

Maturity

The stage in the life cycle of a product, market, or industry where growth stabilizes and is at its peak before a possible decline.