Heinz Uses Various Techniques Such as Coupons, Free Samples, and Consumer

question 132

Multiple Choice

Heinz uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered

• A) trade sales promotion methods.
• B) consumer incentives.
• C) consumer sweepstakes.
• D) buying allowances.
• E) consumer sales promotion methods.

---

Definitions:

Aluminum Chloride

A chemical compound with the formula AlCl3, widely used in the chemical industry as a catalyst and as a component in a variety of chemical reactions.

O,p-director

Substituents in aromatic substitution reactions that direct incoming substituents to the ortho and para positions relative to themselves.

Hydroxyl Group

A functional group consisting of an oxygen atom covalently bonded to a hydrogen atom (-OH), found in alcohols and phenols.

Rate Determining

Describes the slowest step in a chemical reaction that determines the overall rate at which the reaction proceeds.