The Difference Between Consumer Sales Promotion Methods and Trade Sales

question 99

Multiple Choice

The difference between consumer sales promotion methods and trade sales promotion methods is

• A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
• B) with trade sales promotion, marketers focus on trading with consumers.
• C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
• D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
• E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.

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Definitions:

Magma

Molten rock beneath the Earth's surface which can form igneous rocks upon cooling.

Groundwater

Water that is stored underground in soil or between rocks, supplying wells and springs, and playing a crucial role in the hydrological cycle.

Landslide

A mass movement of rock, earth, or debris down a slope due to gravity.

Pressure

The force exerted by something against a surface, usually measured in units such as Pascal (Pa) or pounds per square inch (psi).