If Green Giant Wants to Provide Its Resellers with a Secondary

question 155

Multiple Choice

If Green Giant wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a

• A) buying allowance.
• B) count-and-recount allowance.
• C) scan-back allowance.
• D) buy-back allowance.
• E) coupon follow-up campaign.

---

Definitions:

Market Failure

A situation in which the market does not allocate resources efficiently, leading to a loss of economic and social welfare.

Unemployment

This indicates the condition of being jobless despite the willingness and capability to work, measured as a percentage of the labor force.

Health Maintenance Organizations

A type of health insurance plan that provides a network of doctors and hospitals for patient care, often with an emphasis on prevention and wellness.

Lower Wages

Reduced compensation for work performed, often relative to previous levels or compared to industry standards.