When an Effort Is Made to Create or Change an Attitude

question 44

Multiple Choice

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually:

• A)advertising
• B)conducting public relations
• C)performing public service
• D)none of the above

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Definitions:

Revenue

The earnings a company garners from its principal operations, often through selling products and services to its clientele.

Supply

The total amount of a particular good or service that is available to consumers at a given price level in a given time period.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in its price; high elasticity indicates sensitivity to price changes.

Supply Curve

A graphical representation that shows the relationship between the price of a good or service and the quantity of that good or service that suppliers are willing and able to provide.