Examlex
An autoimmune reaction protects the body's tissues from an attack by the individual's immune system.
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.
Soft-Drink Companies
Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.
Elaboration Likelihood Model
A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.
Central Route
A methodology in persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.
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