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Ambush Marketing
A strategy where a brand associates itself with an event without paying sponsorship fees, aiming to gain visibility at the expense of official sponsors.
Emotional Effect
The impact on an individual's feelings or emotions, typically in response to a particular event, situation, or stimulus.
Perception of Quality
The viewpoint of consumers or users about the standard or grade of a product or service, based on its perceived performance or effectiveness.
Product's Price
The amount of money charged for a product or service, determined by various factors including cost of production, market demand, and competition.
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