The Introduction of ATM Machines by Citibank Was a Classic

question 91

Multiple Choice

The introduction of ATM machines by Citibank was a classic example of which strategy for competitive advantage?

• A) cost leadership
• B) innovation
• C) differentiation
• D) operational effectiveness
• E) customer-orientation

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Definitions:

Revenues

Revenues are the total amount of money generated by the sale of goods or services related to a company's primary operations.

Expenses

The costs incurred by a business in the process of earning revenue, such as rent, salaries, and utilities.

Statement Of Cash Flows

A financial statement that summarizes the amount of cash and cash equivalents entering and leaving a company, showing how well it manages its cash position.

Cash Balance

The amount of cash held in a company's bank account and on hand at any given time.