Refer to IT's About Business 5

question 63

Multiple Choice

Refer to IT's About Business 5.2 - Cardlytics Analyzes Customer Buying Behaviors: which of the following statements about Cardlytics is not correct?

• A)Tracks consumer buying behavior.
• B)Uses spending data to learn about and categorize consumer types.
• C)Pioneered data-driven advertising called merchant-funded rewards.
• D)All of the choices are correct.