Refer to Opening Case - Tapad Can Track You Across

question 4

Multiple Choice

Refer to Opening Case - Tapad Can Track You Across Devices: Which of the following is not a correct statement about Tapad?

• A)Places digital tokens on all user devices to link users.
• B)Congress forcing "Do not Track" technology in Web browsers.
• C)Analyzes 150 billion data points from various sources to link one device with another.
• D)Uses information to serve ads to potential customers across devices.

---

Definitions:

Behavioral

Pertaining to or concerned with the actions or activities of individuals, often studied to understand their motivations, decision-making processes, and patterns.

Affective

Relating to moods, feelings, and attitudes, often used in psychology and marketing to describe emotional responses.

Reinforcement

In marketing, it refers to strategies aimed at encouraging the repetition of a desired consumer behavior.

Stimulus

A detectable change in the internal or external environment that can elicit or evoke a physiological response from an organism.