Sean Is Organizing a 5K Race to Support the Local

question 43

Multiple Choice

Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy to attract runners?

• A)Set up a Twitter account, and tweet some details about the event every couple of hours.
• B)Start blogging about all the organizing that is going on.
• C)Start a business page in Facebook, and let his friends know about it.
• D)Start putting pictures of the food bank on photo sharing sites and tag with "5K"
• E)Build a Web page with all of the details.

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Definitions:

Representativeness Heuristic

A cognitive shortcut that involves making judgments based on how much one event resembles another.

Stereotypes

Oversimplified, generalized ideas about a group of people that often lead to prejudiced attitudes or behavior.

Phonemes

Phonemes are the smallest units of sound in a language that can distinguish one word from another, such as the distinction between the consonant sounds in "pad" and "bad."

Emotion

Complex psychological states involving thoughts, feelings, physiological changes, and behaviors.