Sarah Recently Purchased a Decorative Pin from a Web Site

question 53

Multiple Choice

Sarah recently purchased a decorative pin from a web site. The pin arrived slightly damaged and since the packaging itself was not damaged; Sarah assumed it was shipped damaged and called to complain. The person who answered the phone was very rude and unwilling to believe Sarah or to give her a refund. Sarah decided to use social computing to broadcast her complaint. Which of the following would be the most effective?

• A)Twitter
• B)Facebook
• C)Blogging
• D)the company's web site
• E)a wiki

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Definitions:

Concurrent Validity

Evidence that test scores are related to an external source that can be measured at around the same time the test is being given (“here and now” validity). This is a type of criterion-related validity.

Predictive Validity

The extent to which a test score or instrument can predict the performance or outcomes on relevant future measures.

Criterion-related Validity

A measure of how well one variable or test predicts an outcome based on information from other variables.

Psychotic Tendencies

Propensities or inclinations towards experiencing psychosis, characterized by a disconnection from reality, often involving delusions or hallucinations.