Hunter's Sales of Custom Water Bottles Has Been Declining and She

question 45

Multiple Choice

Hunter's sales of custom water bottles has been declining and she isn't sure why. She hasn't been paying much attention to her online presence and thought that would be a great place to start. Which of the following might give her the most insight into what consumers think about her product?

• A)See how many Likes she has on her Facebook page
• B)Search Twitter posts
• C)Review the reviews that are on her Web page
• D)Review how many views her YouTube advertisement video has had

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Definitions:

Profit Margin

A financial performance ratio that shows the percentage of profit a company produces from its total revenue.

Net Working Capital

The contrast between a firm's assets available in the short term and the liabilities due in the same period, pointing to its immediate financial condition.

Accounts Payable

Liabilities of a business that are due to be paid to creditors within a short period, usually one year.

Balance Sheet

A financial statement that shows the assets, liabilities, and shareholders' equity of a company at a specific point in time, providing a snapshot of its financial condition.