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Properly Designed CRM Systems Provide a Single, Enterprise Wide View

question 53

True/False

Properly designed CRM systems provide a single, enterprise wide view of each customer.


Definitions:

Competitive Intelligence

The collection and analysis of information about competitors, market trends, and external environments to support strategic decision-making and maintain a competitive edge.

Business Intelligence

The applications and technologies for gathering, storing, analyzing, and providing access to data to help users make better business decisions.

Leadership Capacity

The capability of an organization's management and its leaders to make strategic decisions, inspire teams, and drive the organization towards achieving its goals.

Conference Board of Canada

The Conference Board of Canada is a non-profit research organization that analyzes and forecasts economic trends, public policy, and organizational performance in Canada.

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