AT&T Sells Telephone Services That Include Local and Long-Distance Service

question 7

Multiple Choice

AT&T sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:

• A) up-selling
• B) cross-selling
• C) bundling
• D) customer relationship management
• E) customer intimacy

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Definitions:

Capital Balances

The amount of money that owners have invested in a business, typically shown in the equity section of the balance sheet.

Ending

The final balance or the concluding part of a financial statement or period.

Capital Balances

The amount of money invested in a business by its owners plus the retained earnings (or minus the losses).

Profits and Losses

The financial gains and shortfalls incurred by a business during its operations, reflecting the difference between revenues and expenses.