_____ Creates Statistical Models of Customer Behavior and the Value

question 116

Multiple Choice

_____ creates statistical models of customer behavior and the value of customer relationships over time.

• A) CRM
• B) Analytical CRM
• C) Operational CRM
• D) Collaborative CRM
• E) Transactional CRM

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Definitions:

Board of Directors

A group of elected individuals who represent shareholders' interests, oversee management, and make strategic decisions for a corporation.

Business Judgment Rule

A legal principle that protects corporate directors and officers when making business decisions, assuming those decisions are made in good faith and with due care.

Duty of Care

The legal obligation of a person to exercise a reasonable standard of care while performing any acts that could foreseeably harm others.

Officer

An individual appointed or elected to an executive position within an organization, often with specific duties and responsibilities.