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When Carlos moved to the United States, he did not understand any English. Phrases like "Anna Mary Can Pi and I Scream Class Hick" didn't make any sense to him. Now that Carlos has been learning English, he recognizes this phrase as "An American Pie and Ice Cream Classic." This example illustrates that Carlos was not capable of ____ in English.
Marketing Mix
The set of tools that a company uses to influence demand for its product, typically categorized into four Ps: Product, Price, Place, and Promotion.
Consumer Behavior Process
The series of actions and decision-making steps that consumers go through before, during, and after purchasing a product or service.
Purchase Decision
The conclusion or resolution reached by a consumer after evaluating alternatives in the buying process.
Online Retail
The process of buying and selling goods and services through the internet, often through websites dedicated to commerce.
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