Peterson and Peterson Studied How Well Participants Can Remember Groups

question 6

Multiple Choice

Peterson and Peterson studied how well participants can remember groups of three letters (like BRT, QSD) after various delays. They found that participants remembered an average of 80 percent of the groups after 3 seconds but only 10 percent after 18 seconds. They hypothesized that this decrease in performance was due to ___________, but later research showed that it was actually due to ___________.

• A) interference; decay
• B) priming; interference
• C) decay; interference
• D) decay; lack of rehearsal

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Definitions:

Pulse Survey

A quick, frequent survey designed to capture the immediate sentiments or feedback of a group, often used in the context of employee engagement.

Ford Motor Company

An American multinational automaker founded by Henry Ford, known for revolutionizing vehicle manufacturing through the use of assembly lines.

Customer Satisfaction

The degree to which a product or service meets or exceeds the customer's expectations.

Reengineering

A process of radically redesigning an organization's processes, systems, and structure to achieve significant improvements in performance, efficiency, and service.