The Information-Processing Approach to Learning

question 103

Multiple Choice

The information-processing approach to learning

• A)focuses exclusively on the impact of genetics on intelligence.
• B)relies heavily on modeling and imitation.
• C)likens the human mind to a computer.
• D)is concerned primarily with affective responses to the environment.

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Definitions:

Selective Demand

Demands aimed at persuading customers to buy specific brands or products instead of general product categories.

Primary Demand

The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.

Generic Demand

The overall demand for a category of products or services, not linked to any specific brand or model.

Product Class

A broad category of products that serve a similar function or are targeted at a similar customer segment.