Timmy Is Visiting the Dog Pound and Looking for a New

question 90

Multiple Choice

Timmy is visiting the dog pound and looking for a new pet. He looks from cage to cage until he suddenly sees a collie sitting in the far corner. He thinks to himself, "That dog looks great. I think I'll bring her home and name her Lassie." At this moment, the best example of what's in Tommy's working memory would be the

• A) the excitement Timmy will feel when he takes Lassie for a walk.
• B) words that Timmy is saying to himself.
• C) image of collies that Timmy has stored in his brain but is not currently accessing.
• D) fact that Timmy will buy the dog before the end of the day.

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Definitions:

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.

Demographic Changes

Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.

Scarce Incomes

The condition where available financial resources are insufficient to meet the needs or wants of individuals or communities.

Psychographic Segmentation

A marketing technique involving division of a market into segments based on consumer personality traits, values, attitudes, interests, or lifestyles.