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Shneidman's work in the area of death and dying suggests that
Potential Sales
An estimate of the total sales revenue a company can potentially achieve in a specific market under ideal conditions.
Market Segments
Divisions within a market that congregate consumers or organizations with similar needs and characteristics, allowing for targeted marketing strategies.
Brand Awareness
The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Unaided Recall
A measure of how well a brand or product is remembered by consumers without any prompts or cues.
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