Your Friend Has Been Sick for Several Days, So You

question 7

Multiple Choice

Your friend has been sick for several days, so you go over to her home to make her some chicken soup. Searching for a spoon, you first reach in a top drawer beside the dishwasher. Then, you turn to the big cupboard beside the stove to search for a pan. In your search, you have relied on a kitchen

• A) source memory.
• B) script.
• C) schema.
• D) scan technique.

---

Definitions:

Page Principles

A set of guidelines created by Arthur W. Page to define the roles and behaviors of effective public relations practice.

Arthur W. Page

A prominent figure in public relations history, known for establishing corporate communications principles and serving as a VP for AT&T.

PR Professionals

Public Relations professionals who strategize communication efforts to build and maintain a positive public image for individuals, organizations, or brands.

Corporate Social Responsibility

A business approach that focuses on including social and environmental aspects in operational processes and stakeholder interactions.