When Making a Decision on Whether or Not to Follow

question 74

Multiple Choice

When making a decision on whether or not to follow the latest diet trend,Jillian focuses on what the best scientific research has to say about the topic of nutrition.This indicates that Jillian believes in engaging in _____ practice.

• A)speculative
• B)ethnocentric
• C)evidence-based
• D)emerging

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Definitions:

Framing

The process of shaping the presentation and interpretation of information or issues in communication, influencing how audiences perceive them.

Pay For Play

A controversial practice where companies pay for media coverage or placement, often blurring the lines between advertising and editorial content.

Global Media Relations

The practice of managing and cultivating a relationship with the media across different countries to promote an organization's message or image on an international scale.

Media Relations Strategies

Plans and actions designed to build and maintain positive relationships with the media, facilitating effective communication of an organization's messages.