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Gutmann's hypothesis regarding the "parental imperative" suggests that
Stimuli
External events or occurrences that evoke responses or reactions.
Unconscious Evaluations
Assessments or judgments made without conscious awareness, often influencing preferences, decisions, and behaviors based on implicit biases.
Mere Exposure Effect
The tendency for people to come to like things simply because they see or encounter them repeatedly.
Ingroup Members
People who belong to the same group or category as we do.
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