Examlex
The affective component of morality concerns the feelings surrounding right or wrong actions.
Scarcity
A condition of limited resources available, making them more valuable or desirable.
Lowballing Technique
A persuasion and sales strategy where an initially lower price is presented to get agreement, only to increase it later on.
Foot-In-The Door Technique
A compliance tactic that involves getting a person to agree to a large request by first setting them up by having them agree to a modest request.
Social Proof
The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
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