Examlex
The "DSM" in DSM-5 refers to the
Psychological Pricing
Encouraging purchases based on emotional rather than rational responses to the price.
Seasonal Discount Pricing
A pricing strategy where companies offer discounts on their products or services during certain times of the year.
Penetration Pricing
A marketing strategy where the price of a product is set lower than the competitors' prices in order to quickly gain market share or attract customers.
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