Trinh Is a Famous Chef

question 21

Multiple Choice

Trinh is a famous chef. Since she does not like to share her secret family recipes, she does not write down her special creations, which makes it difficult to remember their ingredients. To aid her memory, she has created a unique "mental walk" that she takes to recall each recipe. For each one, she has a familiar "route" she can imagine walking through (e.g., from the end of her driveway to her living room) where she places each item in the recipe somewhere along the way (e.g., fish sauce splattered on the front door) . By doing so, Trinh is using ___________ to organize her memories.

• A) mental synthesis
• B) paired-associate learning
• C) the pegword technique
• D) the method of loci

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Definitions:

Multiproduct Branding

A branding strategy where a company uses one name for all its products in a product class.

Multibranding

A marketing strategy that involves a company using multiple brand names for a range of products to maximize market segment coverage.

Private Branding

A marketing strategy where products are manufactured by one company but branded and sold under another company's brand.

Mixed Branding

A marketing strategy where a company markets products under its brand name alongside those of other brands, potentially appealing to diverse customer segments.