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If there are three categories for which you are calculating a one-sample chi-square, what are the degrees of freedom?
Product Knowledge
The understanding of a product's features, benefits, applications, and uses, which is crucial for effective sales and marketing efforts.
Exploratory Research
A type of marketing research that seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior.
Secondary Data
Information collected for alternative purposes prior to the study.
Buying Behavior
The decision-making processes and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.
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