Examlex
Instead of differentiating a product or service,an organization can add to the product or service to increase its value to the consumer.
Substitutes
Products or services that can replace each other in use, causing the demand for one to increase when the price of the other rises.
Complements
Goods or services that are used together with another, such that the demand for one increases when the price of the other decreases.
Video Games
Electronic games played through the use of computers, consoles, or other devices, often involving interactive and multimedia elements.
E-books
Digital formats of written content that can be read on computers, e-readers, or other electronic devices.
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