In a Highly Competitive Industry That Traditionally Has Had a Narrow

question 9

Multiple Choice

In a highly competitive industry that traditionally has had a narrow profit margin,JetBlue managed to gain strategic advantage by___________ .

• A)reducing cost
• B)hiring new employees
• C)increasing the seating capacity
• D)reducing the number of flights

Describe how social networks can facilitate organizational processes like staffing and collaboration.

Recognize the tools and methods for assessing brand reputation and stakeholder engagement online.

Understand the differences between types of social networks and their unique functions.

Recognize the importance and methods of content curation for business communication.

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Definitions:

Competitive Advantage

A unique attribute or combination of attributes that allows a company to outperform its competitors, adding value to its products or services in the market.

Competitive Advantage

A situation where a company has an edge over its competitors, allowing it to generate greater sales or margins and retain more customers.

Brand Recognition

The extent to which a consumer can correctly identify a brand through its attributes and visuals, distinguishing it from competitors.

Core Values

Fundamental beliefs or guiding principles that shape an organization's culture and decision-making, influencing how it conducts business and interacts with stakeholders.