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The Combination of Customer Relationship Management (CRM) and Supply Chain

question 2

Multiple Choice

The combination of customer relationship management (CRM) and supply chain management (SCM) systems is referred to as _____.


Definitions:

Total Return

The overall return on an investment, including the change in value plus any dividends or interest, over a specific period.

Capital Loss

A reduction in the value of an investment relative to its purchase price.

Rate of Return

The profit or deficit achieved from an investment throughout a certain period, presented as a proportion of the original investment amount.

Cumulative Loss

The total amount lost over a period, taking into account all losses incurred during that time.

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